Rupert attended the University of Edinburgh reading English Literature before becoming a solicitor, initially in private practice in London, and then in-house for US companies Motorola and EMC.
In 2015, Rupert moved into business to run all of Bear Grylls’ commercial endeavours, and today the brand has successful ventures in tv, publishing, fitness, events, animation, theme parks, education and more.
Rupert is a Liveryman of the Mercers’ Company as well as a keen sportsman, playing rackets, tennis, squash and golf whenever he can.
He lives in Wiltshire with his wife Henny, and their three children.