OP Rohan Kamdar one of the Forbes 30-Under-30 for Europe

Rohan (2003-08) is the Founder & CEO of Effie, a robot that can iron up to 12 clothes at once.

Rohan Kamdar met Trevor Kerth at Cambridge and their shared hatred of ironing pushed them to make their dream of robots doing their chores come true! Effie – named after “Fe”, the chemical symbol for iron – was constructed at Rohan’s garage in North London, with the product due to go on sale in the spring. Cotton, polyester, silk, viscose and denim are dried, steamed and smoothed to remove creases in just a few minutes, using no more electricity during a cycle than a domestic hairdryer. The pair’s next invention will be an all-in-one machine that washes, dries and irons. We look forward to hearing the next instalment of their journey.